Entrepreneurial Mindset
I bring a founder's agility to corporate environments, finding creative solutions that accelerate time to market without sacrificing quality.
Let’s create experiences that matter.
© 2017-2025 Sprucepop Inc.
I create experiences that matter.
I’m Mike Hyttinen, a UX design leader and product strategist at Sprucepop. I tackle the problems design alone can’t solve. Drawing on business sense, technical know-how, and an eye for detail, I give ambitious projects the clarity they need to launch with confidence.
Download my resumeAbout me
Selected work
A little about me.
With over two decades of leadership in user experience, software development, visual design, and social media, I operate where strategy meets execution. I founded and ran a 12-person digital agency, Bluenotion, delivering multi-million-dollar projects for brands like Scotiabank, Rogers, HarperCollins, John Hancock, and Sportsnet, before launching my independent consultancy, Sprucepop. This founder's journey taught me how to bridge the gap between executive vision and pixel-perfect implementation.
My approach is down-to-earth, my expertise is holistic, and my philosophy is simple: create experiences that matter.
Beyond my professional work, I'm an amateur photographer, aviation enthusiast, and have immersed myself in the creator economy. I grew the @RyderTheSamoyed Instagram community to over 100,000 followers, securing brand partnerships and commercial advertising deals. This hands-on experience has given me valuable insights into audience engagement, content strategy, and authentic storytelling.
A little bit more about me"Mike delivered solutions that were as unique as the original ask. We launched solution after solution, each time, learning and building from previous executions. Truly collaborative, it was always a pleasure working with Mike."
– Joel Herzog, Rogers Communications
End-to-end project person.
Cross-Disciplinary Mastery
My expertise spans UX strategy, product design, and front-end development, providing a holistic understanding of the entire product lifecycle.
Complexity Simplifier
I excel at transforming convoluted problems and dense regulatory requirements into intuitive, scalable, and human-centered solutions.
Just a few of my skills.
Strategy & Leadership
- Product Strategy
- Digital Transformation Consulting
- UX Strategy & Planning
- Stakeholder Communication & Management
- Workshop Design & Facilitation
- Project Leadership & Team Guidance
- Cross-Functional Collaboration
- Design Thinking & Problem Solving
- Entrepreneurial & Founder Mindset
- Business Acumen & Goal Alignment
UX & Product Design
- User Research & Persona Development
- Customer Journey & Experience Mapping
- User Flow & Task Analysis
- Information Architecture
- Interaction Design (IxD)
- Wireframing & Prototyping
- User Interface (UI) Design
- End-to-End Product Design
- Design Systems & Brand Consistency
- Usability Testing & Analysis
- UX Audits & Heuristic Evaluation
Creative & Content
- Art Direction & Creative Oversight
- Brand Strategy & Positioning
- Naming & Tagline Development
- Messaging Architecture & Tone of Voice
- Content Strategy
- Copywriting & UX Writing
- Microcopy & UI Text
- Visual Storytelling
- Social Media & Content Creation
- Brand Guidelines & Style Guide
- Identity Systems & Logo Design
- Photography
Technical & Analytics
- Front-End Development (CSS & HTML)
- Responsive & Adaptive Design Principles
- Web Accessibility Standards (WCAG)
- A/B Testing & Conversion Optimization
- Data & Analytics Interpretation
- Technical Feasibility Assessment
Let's create something that matters.
I'm always open to discussing new opportunities or collaborating on interesting projects. Feel free to get in touch.
Other ways to connect:
Email:
mikeh@mikeh.comPhone:
+1-416-845-2583LinkedIn:
/in/mikehyttinenMy Agency:
www.sprucepop.com